Itasha (痛車, literally "painful car") is a Japanese term for a fashion of individuals decorating the bodies of their cars with fictional characters of Japanese pop culture These characters are predominantly "cute" female characters. The decorations usually involve paint schemes and stickers.

The cars are seen prominently in the import car scene or "Ricer" scene.

Wrap done by Underground Graphics 
Photography by Tony Pham
Wrap Mock-up 
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